Meet Our Team

We’ll work with you to achieve your business goals

Darren Wooding

Managing Director & CTO (UK) & CEO (US)

Mark Kelly

Chief Commercial Officer (CCO) (UK) & VP International Sales

Dianne Smith

Head of Partner Relationships

Deborah Parkins

Service Delivery & Hyper Care

Aside from managing the strategic direction of the business, Darren’s role is to ensure that the teams are operating efficiently and delivering the best possible solutions for clients. Darren built his IT career working with high profile corporates, including Anderson Consulting and PwC. The projects he brought to life vary: from delivering a software platform for an O2 telecoms call centre and creation of tax calculation software, to the design and installation of complete call centres.

As Head of Sales, Mark is responsible for managing the sales and business development teams at Key IVR. His wealth of management skills and service portfolio knowledge helps the team support clients and deliver success to the business. Mark's intimate technical expertise and over 15 years delivering system solutions across several providers ensures he can provide concise solution proposals and troubleshoot client issues first-hand.

Dianne is responsible for Partner sales and management at Key IVR, ensuring success for our partners and resellers; supporting major payment gateways with their account teams to sell Key IVR solutions. Dianne's experience in sales, management, training and recruitment helps Key IVR clients achieve the best results from their projects and solutions.

Deborah is responsible for client side project delivery of complete payment solutions and services, managing customer satisfaction and optimising the use of the selected payment service through the business. Deborah brings a wealth of telecoms, IVR and call centre experience to the team. With over 15 year in the industry her expertise covers GENESYS Call Routing and NICE call recording systems as an administrator and trainer, including troubleshooting and change management across the platforms and systems.


Chris Cairns

Head of IT

Sophie Kelly

Senior Account & Critical Delivery Manager

Steve Richardson-Frankton

Enterprise Sales Manager: EMEA

Abigail Richardson

Partner Relationship Manager

As Head of IT Chris takes pride in his responsibility to provide the best products and services to our clients. He has a wide range of skills which he has integrated well into his role with his peers describing him as both knowledgeable and helpful on a highly professional level. With over 25 years of experience, he is an essential part of our team here at Key IVR.

Sophie’s enthusiasm and tenacity helps drive the delivery of clients’ projects. With her dedicated, consultative approach, she can provide informed recommendations to help stakeholders take the best course of action for their organisation. During the critical go-live stage, Sophie can provide on-site or on-the-phone support to end-users so customers can get the most from their solution, troubleshooting any concerns or issues that may arise.

Steve brings over 25 years of senior sales, channel and operational management experience across many vertical markets and international territories with leading organisations within the telecommunications and contact centre enterprise technology markets.

Abi has years of customer experience stemming from her extensive work as a medical sales professional. Her ability to build long-standing connections through her warm and welcoming personality is what helps her obtain strong relationships with current and future partners. She is versatile in her own approach from her knowledge on different business sectors and partnerships.


Kate Plews

Head of Customer Experience

Anna Skirka

Customer Experience Specialist

Kate has a wealth of experience in client management across previous business development and customer service roles. Always working hard for a client’s interests, she has already been instrumental in a number of projects and service launches, on hand to assist key stakeholders and their staff adopt a new solution.

Key IVR are a privately owned business offering global automated PCI-DSS compliant payment services. We are a customer-service focused organisation and take care to manage and meet our clients' expectations.


UK: 8 Durham Lane, West Moor Park, Armthorpe, Doncaster DN3 3FE

USA: 8th Floor, 100 Church St, New York, NY 10007

Ireland: 1 Terenure Place, Terenure, Dublin 6W

Moldova: Mitropolit Dosoftei St 112, Chișinău, Moldova