Meet Our Team

We’ll work with you to achieve your business goals

Darren Wooding

Managing Director

Aside from managing the strategic direction of the business, Darren’s role is to ensure that the teams are operating efficiently and delivering the best possible solutions for clients. Darren built his IT career working with high profile corporates, including Anderson Consulting and PwC. The projects he brought to life vary: from delivering a software platform for an O2 telecoms call centre and creation of tax calculation software, to the design and installation of complete call centres.


Mark Kelly

Head of Sales

As Head of Sales, Mark is responsible for managing the sales and business development teams at Key IVR. His wealth of management skills and service portfolio knowledge helps the team support clients and deliver success to the business. Mark's intimate technical expertise and over 15 years delivering system solutions across several providers ensures he can provide concise solution proposals and troubleshoot client issues first-hand.


Dianne Smith

Channel Partner Sales & Management

Dianne is responsible for Partner sales and management at Key IVR, ensuring success for our partners and resellers; supporting major payment gateways with their account teams to sell Key IVR solutions. Dianne's experience in sales, management, training and recruitment helps Key IVR clients achieve the best results from their projects and solutions.


Deborah Parkins

Service Delivery & Hyper Care

Deborah is responsible for client side project delivery of complete payment solutions and services, managing customer satisfaction and optimising the use of the selected payment service through the business. Deborah brings a wealth of telecoms, IVR and call centre experience to the team. With over 15 year in the industry her expertise covers GENESYS Call Routing and NICE call recording systems as an administrator and trainer, including troubleshooting and change management across the platforms and systems.


Aaron Smith

Technical Account Manager

Aaron’s experience and technical knowledge helps him offer the best solution to meet his customer’s specific needs. Through understanding their business challenges he can work with project stakeholders to help them achieve their objectives and de-scope their business to ensure PCI compliance. He is committed to ensuring customers are working efficiently and getting the most from their solution by providing training during customer on-boarding or project launch.


Sophie Kelly

Account Manager

Sophie’s enthusiasm and tenacity helps drive the delivery of clients’ projects. With her dedicated, consultative approach, she can provide informed recommendations to help stakeholders take the best course of action for their organisation. During the critical go-live stage, Sophie can provide on-site or on-the-phone support to end-users so customers can get the most from their solution, troubleshooting any concerns or issues that may arise.


Steve Richardson-Frankton

Enterprise Sales Manager: EMEA

Steve brings over 25 years of senior sales, channel and operational management experience across many vertical markets and international territories with leading organisations within the telecommunications and contact centre enterprise technology markets.

Key IVR are a privately owned business offering automated payment services in the UK and internationally through Europe and into the United States. We are a customer-service focused organisation and take care to manage and meet our clients' expectations.


Key IVR Ltd, Unit 8 Durham Lane, West Moor Park, Armthorpe, Doncaster, United Kingdom DN3 3FE

Key IVR (Ireland) Ltd, 8 Clanwilliam Square, Grand Canal Quay, Dublin 2, D02 PF75, Ireland

Key IVR, 8th Floor, 100 Church St, New York, NY 10007, USA