Offering the best customer shopping experience is crucial when it comes to increasing sales, growing a loyal customer base and staying competitive in the market. Whether it’s over-the-phone, online or over web-chat, the last thing you need is a frustrating payment process for your staff and customers. It could result in a lost sale or a customer looking elsewhere for future purchases.
The modern consumer is demanding. They expect convenience and security when shopping with your organisation, especially when it comes to their personal information. With major brands impacted by huge data breaches, they need to trust you with their cardholder data (CHD).
The process also has to be simple and straightforward, with no unnecessary obstacles, dropped calls, long call queues or complex systems to tackle.
Here are the most important considerations when you want to improve your customer payment journey: