EU GDPR

The European Union’s General Data Protection Regulation (GDPR) came into play on 25th May 2018, designed to protect the personal data of consumers and make organisations more accountable on how they handle such information.

Built upon the existing Data Protection Act (DPA) 1998, GDPR is the most comprehensive data privacy standard to date. Its implementation is a response to the rise of data breaches, sensitive card information leaks, ransomware attacks and other malicious cyber attacks impacting businesses and consumers across the world.

GDPR includes strict guidelines for organisations, including:

• Recording how and when an individual gave consent for their details to be used. Consent must be an action and affirmative action, not simply a pre-ticked box on a web form.
• Being transparent to how data is used, how long it is stored for and who gets to see it. Consumers may also demand direct access to review the information stored about them.
• Responding to the consumers have the right to demand that their data is deleted, commonly referred to as the ‘right to be forgotten’.
• Reporting a data breach within 72 hours of being aware of it to the Information Commissioner’s Office.

Organisations that do not comply with GDPR will face heavy fines, up to €20m (approximately £17.8 million) or 4% of turnover, whichever is greater.

Additionally, research by security experts Thales also suggests that 79% of consumers would not do business with an organisation that didn’t comply with GDPR and 58% of respondents claiming they would at least consider legal action.

The European Commission has expanded the definition of personal data under GDPR. It considers it to be “any information relating to an individual, whether it relates to his or her private, professional or public life.” Under this definition, personal data can count as any of the following:

• Name
• Home address
• Photo
• Email address
• Bank details
• Posts on social networking websites
• Medical information
• A computer’s IP address

The bottom line is, if you collect, store or process any personal information about your customers, GDPR applies to you.

The Payment Card Industry Data Security Standard (PCI-DSS or PCI DSS) is a set of security standards designed to ensure that all companies that accept, process, store or transmit credit card information maintain a secure environment.

The good news is, if you’re PCI-DSS compliant (or working with suppliers and partners who are compliant) you’re on the right path to becoming GDPR compliant too. If you’re looking to protect your organisation and customer’s sensitive information for GDPR, please talk to us and we can help you become PCI-DSS Compliant by descoping your organisation and keep you abreast of the regulation.

GDPR focuses more on personally identifiable information such as indicated above. Whilst there are similarities between the two, the more well-established PCI-DSS documentation provides a robust set of guidelines for an organisation, the details of GDPR have yet to be finalised at this time.

PLEASE NOTE

Key IVR are not a legal council and organisations should seek professional legal advice where appropriate to understand the full implications of GDPR.