Client Success Story:
Click Energy

Services & sector

The utilities sector is an industrial category of stocks, consisting of companies that provide basic everyday amenities, including natural gas, electricity, water, and power. Typically, investors buy utilities stocks as long-term holdings. These equities typically feature stable prices and good dividend income.

Overview

Click Energy is Northern Ireland’s top electricity supplier, as reported in the Consumer Council’s Customer Satisfaction Survey, providing power to homes, farms, and businesses since 2015.

They offer a range of low-cost tariffs for credit and prepayment meters, with moneyback incentives and referral schemes.

The requirement

Utility customers were introduced to a new way to add credit to their prepayment meter, by purchasing top-up codes over the phone, without the need to go to shops and buy the top-up codes in person.

Click Energy wanted to empower the customer and allow them to purchase the codes over the phone, using a credit or debit card. They recognised that a satisfactory customer experience was crucial, and it relied on three key objectives: Reduce ‘payment only’ call volume and long call wait times for their contact centre, allow customers to top-up at any time of the day or year, and make it safe and secure for the customer to do so.

The solution

Key IVR introduced two payment services to support Click Energy’s ‘self-service’ objectives. This would involve automating the process as much as possible, without relying on contact centre staff or additional resources, ensuring scalability as the company’s customer base grew.

Thanks to an existing Key IVR payment platform integration, the services are connected to their existing Worldpay payment gateway.

Automated Payment IVR

A self-service Payment IVR allows utility supply customers to call a dedicated phone number and purchase a top-up code for their utility meter, using a debit or credit card in a PCI-DSS compliant manner. Customers can quickly and efficiently top up their meter, without the need to speak to a call agent or visit a shop in person.

Customers can also opt-in to receive an SMS receipt after payment is made.

The payment IVR telephone line is available 24/7 365 days a year, fully branded and recorded by a professional voice artist to meet their specific call logic.

Key IVR introduced two payment services to support Click Energy’s ‘self-service’ objectives. This would involve automating the process as much as possible, without relying on contact centre staff or additional resources, ensuring scalability as the company’s customer base grew.

Thanks to an existing Key IVR payment platform integration, the services are connected to their existing Worldpay payment gateway.

Automated Payment IVR

A self-service Payment IVR allows utility supply customers to call a dedicated phone number and purchase a top-up code for their utility meter, using a debit or credit card in a PCI-DSS compliant manner. Customers can quickly and efficiently top up their meter, without the need to speak to a call agent or visit a shop in person.

Customers can also opt-in to receive an SMS receipt after payment is made.

The payment IVR telephone line is available 24/7 365 days a year, fully branded and recorded by a professional voice artist to meet their specific call logic.

The outcome

Following the implementation of their new solution, the Customer Contact Business Technical & Performance Manager said:

“Key IVR has been a useful tool for Click Energy when it comes to allowing any customer who is not tech savvy to top-up their prepaid electricity meters from home via a telephone call. During the outbreak of COVID, this service was vital in ensuring our customers remained connected to a constant electricity supply.

During any engagement with Key IVR, everyone is always professional, courteous and wants to ensure the success of Click Energy. I find each representative very accommodating, knowledgeable and response times to queries are second to none!

The payment platform is easy to use for both Click Energy advisors and our clients.”

David Armstrong

Operations Manager

Click Energy

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